Debut | YMTH | RFYL | Coel
Rockers roll on road with Miller as sponsor
by Russ DeVault
Atlanta's Producers is one of 10 bands from around the country picked
for "Rock Network" sponsorship this year by the Miller Brewing Company.
The brewery will help underwrite the considerable cost of touring for the
rock 'n' roll groups. Miller's sponsorship, which provides more exposure for
the bands, is an effort by the brewery to increase consumption of it's High
Life beer by music fans 18 to 35 years old. Miller started the Rock Network
last year, underwriting 5 bands, including Atlanta's Teddy Baker Band.
Other bands receiving support this year are the Fabulous Thunderbirds,
Josie Cotton, Sound Barrier, Zebra, John Kurzweg & The Night, the Stompers, the
Skip Castro Band, Lee Malone, and Pat McCurdy & The Men About Town.
Miller, which estimates the cost involvement is in six figures, pays for
banners, posters and promotion for the bands with local distributors usually
anteing up for T-shirts, buttons, and schedule cards promoting the band and the
Copyright 1983, The Atlanta Journal and Constitution.
Copyright © 1997- 2003 by Paul Schulz. All rights reserved.
I'm Paul Schulz in Columbus, Ohio and I'd like to hear your stories about The Producers. Maybe I'll put your experiences on the Fans page! email@example.com.